The character was just one of many widely circulated racist illustrations of these colonial troops, thousands of whom were recruited to serve France in its battle against Germany. Wearing a red chechia cap and often depicted with a rifle, the figure specifically represented the tirailleurs sénégalais, or Senegalese soldiers who fought in the French army during World War I. Three years later, she was replaced with a smiling African man holding a spoon of the drink like a child and accompanied with the slogan, “Y’a bon” - a phrase of pidgin French that translates to, “It’s good.” The image of a smiling woman from Antilles, standing between two bushels of bananas, was the first image used in 1912 to advertise Banania, a banana-flavored chocolate drink most widely distributed in France. An iconic image of the tirailleur sénégalais used in an ad for the breakfast drink Banania (all images courtesy Schiffer Publishing)
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